A woman in a red dress with her arms raised above her head, smiling with her eyes closed, standing in front of a wall with pink neon lights | Amy Wilder Studio - Brand Strategist + Web Design
Multiple gold-colored hand-drawn hearts on a black background | Amy Wilder Studio - Brand Strategist + Web Design

Hey! I’m amy.

SCRAP QUILTING ENTHUSIAST, GRAPHIC DESIGNER, AND CREATIVE BUSINESS EDUCATOR

Also: Capricorn (like, my whole chart), coffee snob, unschool mom, and girl’s girl who says the f-word on the internet at lot.

β€œThe alternative to good design is bad design. There is no such thing as no design.”
— Adam Judge
Person wearing a colorful patchwork quilt coat and black hat with pink patch, standing outdoors among trees | Amy Wilder Studio - Brand Strategist + Web Design
Three pink starburst shapes on a black background | Amy Wilder Studio - Brand Strategist + Web Design
My story

I started quilting in 2013 when I was a new mom with postpartum depression. I needed to do SOMETHING that (unlike the endless laundry and diapers) actually stayed done. Making things with my hands gave me a lifeline to feeling like myself.

I quickly discovered a passion for design, and started writing patterns using Canva and graph paper. I sold them on Etsy for $5, and those cha-chings were the start of something life-changing. As my kids got older, what started off as fancy-coffee side hustle money turned into a full-blown career.

After a few years of constant rebranding, building new websites on every platform, and tweaking sales funnels, I realized that I enjoy the business part of running a business just as much as I do the quilting! Now I do both.

A woman with blonde hair taking a selfie with a sewing machine on a table. Behind her is a colorful patchwork quilt wall | Amy Wilder Studio - Brand Strategist + Web Design
Stylized abstract graphic with interconnected yellow lines on a black background | Amy Wilder Studio - Brand Strategist + Web Design
Looking back

It should have been obvious I was going to be a creative entrepreneur. When I was four, I got out the old JCPenny catalogs (remember those?) and critiqued all the clothes and home decor. When I was ten, my parents wouldn’t let me dye my hair, so I made colorful clip-in extensions and sold the extras to neighborhood kids for $1 each. Oh boy, was I ahead of my time with that one.

In high school, I crocheted hacky sacks and sold them to the stoner kids. I also wrote papers (ahem…”tutored”), sold Gatorade after wrestling practice, and wrapped Christmas presents for money. Hustling is in my veins!

A woman with shoulder-length blonde hair wearing a bright red sleeveless dress, sitting in front of a green backdrop with tropical leaves nearby, smiling at the camera | Amy Wilder Studio - Brand Strategist + Web Design

I bet you’d never guess…

Currently listening to:

Instrumental Pop when I’m working, Taylor Swift when I’m not.

Vacay Spot:

IDC as long as my feet are on solid ground thankyouverymuch

Coffee Order:

Oat milk honey latte, always with locally roasted beans (f*ck Starbucks)

Netflix Binges:

The Good Witch, Stranger Things, 11.22.63, Grace and Frankie

Favorite Foods:

Pad Thai, sushi, and anything involving dark chocolate, sweet potatoes, or raspberries

Morning Routine:

I don't have one. I usually read and scroll until I hear the kids get up.

Re-reading:

The Fourth Wing series

The Poisonwood Bible

Big Magic

Favorite Outfit:

Boxy tees, low-rise sweats (thank goodness they came back!) and boots

β€œMagic is believing in yourself. If you can do that, you can make anything happen”
— Johann Wolfgang von Goethe
A woman with shoulder-length blonde hair, wearing a red sleeveless dress and colorful beaded earrings, standing indoors near a window | Amy Wilder Studio - Brand Strategist + Web Design

I was (literally) Made for this

Capricorn Rising ✦ Taurus Moon ✦ North Node Pisces

astrology

practicality over hustle // taste for the finer things // always working toward ascension

human design

6/2 Projector ✦ Gift 61 ✦ Self-Projected

the β€œtraffic director” // intuitive scholar // process out loud

BSBA: international trade law ✦ Level III reiki practitioner ✦ Illustrator expert

education
get in touch

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